Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale.

The existing pool of prospective buyers determines a property’s value, based on:

• Location, design, amenities and condition.
• Availability of comparable (competing) properties
• Economic conditions that affect real property transactions
  

Factors that have little or no influence on the market value of a house include:

• The price the seller originally paid for the property
• The seller’s expected net proceeds
• The amount spent on improvements
  

The impact of accurate pricing:

• Properties priced within market range generate more showings and offers, and sell in a shorter period of time
• Properties priced too high have a difficult time selling
  

An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis considers similar properties that:

Have sold in the recent past

• This shows us what buyers in this market have actually paid for properties similar to yours

Are currently on the market

• These are properties that will be competing with yours for the attention of available buyers

Failed to sell

• Understanding why these properties did not sell can help avoid disappointment in the marketing of your property